Small homebuilders vs volume housebuilders
When building a home the advantages of large builders are well-documented. Big builders have 'deep pockets'. They can exploit economies of scale, leveraging this into supply-chain influence and getting discounts on materials (ideally passing these savings along to the buyer) as a result.
But there are several very good reasons to have your home built by a small custom builder rather than a volume builder. Outlined below are five of the biggest.
1. Custom homebuilders can build your new home where you want it
Custom builders are usually working on only one project at a time. As a result, they are not afraid to look into options such as urban infill lots, allowing you more choice of where you want to build.
By contrast, big builders think big. This means they're not thinking in terms of houses, but in terms of developments. To build a development, the big builders must locate and acquire large tracts of land. The location of your house is restricted to these. These tracts are rarely available near urban centres, meaning that if you don't want a long commute, a big builder may not be your best option.
2. You are an individual and you'd like your house to be as well
As a rule, you can expect almost complete customisation from a small builder. To begin with, a custom builder is working with a greater range of design options, often built on a single plot. This allows you to select most of the details of your new home. Additionally, by definition, a small builder will have fewer employees, meaning that they will nearly always be on site. You will have the opportunity to change things you dislike. Your builder is also very likely to accommodate you in such areas because they are likely to live in the area where they work and their professional reputation depends, in no small part, on your satisfaction.
Volume builders build homes, generally many at a time, based upon a more limited library of home plans. They will have purchased most of the materials and pre-determined most of your house's design elements well in beforehand. You can 'customise' your home with your selections of appliances, countertops, etc., but the builders are on a very strict schedule, and aren't necessarily inclined to make all of the small changes you'd like to see. If you're building in a niche location, perhaps on a hill or on a narrow plot, the bigger developers may not share your vision.
3. Smaller builders can be more knowledgeable
A smaller, local builder will be more likely to have built on similar terrain. Having built in your area, a custom builder will be able to tell you with confidence that, for instance, there is rock near the surface of the ground in your area, making excavation impossibility. This sort of prior knowledge can end up saving you money in site costs.
In some cases, volume builders will move between projects, never learning the subtleties of the local landscape.
4. Custom builds often are of higher quality
One way that large builders keep their prices so low is by having portions of homes built in a factory, then brought to the site, negatively affecting both the quality and the materials themselves [evidence required - conventional wisdom has it that off site construction is higher quality]. Custom homebuilders are far less likely (or able) to engage in this practice.
5. Smaller builders know how much house you need
A volume builder can build you a 'McMansion' comparatively cheaply, but the future costs of heating, cooling, and furnishing it (not to mention the burden of cleaning it) are left to you. A builder who lives in your area will be more familiar with local energy costs and other such issues, and again, will have a professional interest in your satisfaction.
To conclude, bigger builders do carry the advantages of working quickly. They can offer larger homes at lower prices, but this comes at the cost of the individualisation that likely drove you to build, rather than buy, a home in the first place. A custom builder can be the best way of making sure that you're buying the house of your dreams, and not of the developer's.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
International Electrician Day, 10 June 2025
Celebrating the role of electrical engineers from André-Marie Amperè, today and for the future.
New guide for clients launched at Houses of Parliament
'There has never been a more important time for clients to step up and ...ask the right questions'
The impact of recycled slate tiles
Innovation across the decades.
EPC changes for existing buildings
Changes and their context as the new RdSAP methodology comes into use from 15 June.
Skills England publishes Sector skills needs assessments
Priority areas relating to the built environment highlighted and described in brief.
BSRIA HVAC Market Watch - May 2025 Edition
Heat Pump Market Outlook: Policy, Performance & Refrigerant Trends for 2025–2028.
Committing to EDI in construction with CIOB
Built Environment professional bodies deepen commitment to EDI with two new signatories: CIAT and CICES.
Government Grenfell progress report at a glance
Line by line recomendation overview, with links to more details.
An engaging and lively review of his professional life.
Sustainable heating for listed buildings
A problem that needs to be approached intelligently.
50th Golden anniversary ECA Edmundson apprentice award
Deadline for entries has been extended to Friday 27 June, so don't miss out!
CIAT at the London Festival of Architecture
Designing for Everyone: Breaking Barriers in Inclusive Architecture.
Mixed reactions to apprenticeship and skills reform 2025
A 'welcome shift' for some and a 'backwards step' for others.
Licensing construction in the UK
As the latest report and proposal to licence builders reaches Parliament.
Building Safety Alliance golden thread guidance
Extensive excel checklist of information with guidance document freely accessible.
Fair Payment Code and other payment initiatives
For fair and late payments, need to work together to add value.
Pre-planning delivery programmes and delay penalties
Proposed for housebuilders in government reform: Speeding Up Build Out.
High street health: converting a building for healthcare uses
The benefits of health centres acting as new anchor sites in the high street.